Instrument Adjusting Profits 2.0
Is Currently Closed

Dear Doctor,

On Tuesday, May 5th 2009 I gave away a free version of my Instrument Adjusting New Patient Generator & Maximum Compliance System to EVERY CHIROPRACTOR who test drove a 30-day trial of my newly revised Instrument Adjusting Profits 2.0 System (consisting of an ongoing product and monthly membership) for only $9.99 (that’s right, less than ten bucks!)

The membership quickly filled and we are in the process of taking care of all of the new members, so we have temporarily stopped accepting new members. However, we will probably re-open the program so what you’ll want to do after you finish reading this short letter is to get on the Waiting List so you'll receive notification the moment I reopen the program. Make sure you enter your name and email address in the box on the right and then click "Notify Me ASAP”.

IAP 2.0 Waiting List
When you sign up for the Waiting List, I’ll periodically email you updates on the progress of IAP V2.0.

Just in case you’re not familiar with the Instrument Adjusting New Patient Generator & Maximum Compliance System, it was initially released two years ago as part of a program that chiropractors paid $2,495 for.

This system came with a manual, six audio cds, a marketing samples kit, and dozens of ready-to-go Instrument Adjusting Marketing samples. The material in this system consists of the following 12 Practice Building Systems:

System # 1: Instrument Adjusting Newspaper Advertising.
System # 2: Instrument Adjusting Direct Mail Campaign.
System # 3: Instrument Adjusting Free Publicity Strategies.
System # 4: Instrument Adjusting Television Commercials.
System # 5: Instrument Adjusting Internet Marketing Machine.
System # 6: Instrument Adjusting New Patient Workshops.
System # 7: Instrument Adjusting Yellow Pages Advertising.
System # 8: Instrument Adjusting Referral Generator.
System # 9: Instrument Adjusting Conversion & Compliance Booster.
System # 10: Instrument Adjusting Wellness Care Converter.
System # 11: Instrument Adjusting Reactivation Campaign.
System # 12: Instrument Adjusting Quality Testimonial Collector.


Okay, So What’s The Catch?

There are actually two “catches”:

Catch #1:  The free product will be released as an online version, as I would be losing a lot of money in printing and shipping costs if I sent every chiropractor the physical product for free. So the entire system will be converted to an online format, with the manual converted to pdfs, the audios to mp3s, and the marketing samples given to you as word documents so you can easily modify them and print them out.

Catch #2:  To get the free product you are required to test-drive a 30-day, no-obligation trial of my newly revised Instrument Adjusting Profits 2.0 Program (once again this consists of an ongoing Product and monthly membership) for only $9.99. We’ve just made some changes to this program, so you can read the material below for a complete breakdown of everything that’s included, as there are now three different membership levels ranging from $29.95 per month to $64.99 per month. Now even though you are not locked into anything, as this is something you can cancel at anytime, I know that some doctors might be hesitant to test drive this 30-day trial out of the fear of forgetting to cancel before they get billed.

Here is a breakdown of what will be included with each of these levels:

IAP 2.0 Basic Membership ($29.95/month after 30-day trial):
  • A Brand New Instrument Adjusting Profits 2.0 Module.   Each month you’ll get a brand new Instrument Adjusting Profits module, which will give you anywhere from 4 to 6 different online videos to help you use your adjusting instrument to grow your practice. These videos alone will be well worth the value of the membership.


  • Monthly Instrument Adjusting Profits Teleseminar, along with the MP3.   Every month you’ll get access to our Instrument Adjusting Teleseminar, where Dr. Dan and I will talk about a monthly strategy and answer your questions, which you can submit through email. You’ll also get the mp3 each month, so you can copy it burn it to a CD or transfer it to your iPod or MP3 player.


  • Monthly bonus content.  You’ll also receive some bonus content each month, as one month it could consist of a bonus teleseminar or webinar, other months it could be a few bonus reports on how to further grow your practice using your “unique treatment methods”.

Special Member’s Only Website.  As part of your Basic Membership you’ll also have access to a website that is only for IAP 2.0 Members. Here are some of the features you will receive:

  • Online Discussion Forum.   Access an online community where Instrument Adjusting Chiropractors can interact with one another and help each other grow their practices.


  • Private Messaging System.   In addition to being able to post questions and comments on the discussion forum, the ability to send private messages to any of the other members.


  • Customer Member Profiles and Webpages.   Where members will be able to create their own profile and have their own custom webpage. These webpages can be easily created with the online webpage creator, which is a tool similar to the word processing editors (i.e. Microsoft Word).


  • Photo/Video Gallery.   No membership site would be complete without photographs. Easily post your photos and videos for the other members to view.


  • Reviews.   A section where members can give ratings to different products and services related to chiropractic. Each member can add comments to and rate the listings just like popular e-commerce sites (i.e. Amazon.com). With this application you can review products, services, books, seminars, and anything else you’d like.


  • Web Video Chat.   To chat with other members in real time, without having to download any software. This is like having a phone conversation online (similar to Skype), without having to exchange phone numbers or incur long distance charges. Plus you have the added benefit of live video. You can even hold your own video conferences if you’d like, inviting other members to join.


  • Other Membership Features and Benefits.   Unlike most other membership sites, which mainly consists of a forum and some extra content, you will be completely amazed at all of the features and benefits of this one-of-a-kind membership site.

IAP 2.0 Elite Membership ($49.95/month after 30-day trial):
  • Monthly Instrument Adjusting Profits Ready-To-Go Marketing Sample.   Each month you’ll also receive a new Instrument Adjusting Profits Ready-To-Go Marketing sample. So each month you’ll get an ad, direct mail piece, referral stimulator, patient education material, or something else that you or your staff can customize for your own use.


  • Monthly Marketing Critique Certificate.   You’ll also get a monthly marketing critique certificate that you can submit with any marketing sample (print ad, direct mail piece, internal marketing campaign, endorsed letter, online campaign, etc.) for us to review.


  • Quarterly Call-In Days.  Once a quarter either Dr. Dan or I will have an open call-in day, where we’ll give you a phone number you can call and have an opportunity to ask us your “burning” questions pertaining to growing your practice.


  • Special Email Support.   This membership also includes a “secret” email address where you will get priority email support, which means that besides answering practice growth questions that we normally wouldn’t answer for non-members, in most cases we’ll get back to you “lightning fast”.

IAP 2.0 Elite Plus Membership ($64.99/month after 30-day trial):

NOTE: This level is mainly for those who also want to receive a physical copy of the material. Otherwise it has the same content as the Elite level, although we might throw in an extra bonus every now and then :)

  • Monthly Instrument Adjusting Profits DVD.  You’ll also be mailed these online videos on a DVD. This way you can watch the videos whenever and wherever you please.


  • Audio CD of the Monthly Teleseminar.  In addition to receiving the teleseminar as an mp3, you’ll also be mailed an audio cd with the entire teleseminar so you can listen in your car, while you work out at the gym or wherever suits you best.


  • Marketing Samples Disc.  You’ll also receive a cd of the monthly marketing sample. Simply hand it off to your CA and have them implement your monthly new patient magnet.

“This Sounds Too Good To Be True. Why Are You
Giving Away A Product For Free?”

I realize this might sound too good to be true, but the reason I’m giving such a great offer is simple. I know there are dozens of other products and programs being sold to chiropractors, many of them for thousands of dollars. When I initially launched IAP 2.0, I honestly thought the price was fair, as it has cost me tens of thousands of dollars over the years learning and testing these strategies. So offering a basic package for $697 didn’t seem like an unreasonable sum of money in exchange for these unique strategies.

However, I realize that times are tough, and I really do want as many doctors as possible to get their hands on these strategies, not only so they can grow their practices by attracting scared prospects, but so they can help people who need chiropractic care but are too afraid to go. So I decided to create this “irresistible offer” with the lower monthly price point to make this appealing and affordable for just about anyone.

“But What If I Forget To Cancel Before I Get Billed?”

And of course I’m hoping that you will be so impressed with whichever program you choose that you will be more than willing to continue to pay the small monthly fee. Sure, you can sign up for the $9.99 trial, get the free product and the online components of the first Instrument Adjusting Profits module, and then cancel well before the 30-day trial is over with. And I know some chiropractors will do this, which is fine.

On the other hand, when you choose to continue with the program you will receive a return on your investment of at least 10-20X, each month. After all, with your low monthly membership fee, all you really need is one or two additional new patients per year to accomplish this. And after a few months of participating in this program you could be bringing in 5 to 10 additional new patients per month, maybe even more, all for a small monthly investment.

Of course there will be more to this program than just new patient attraction strategies, as you will also learn patient education and retention systems. Bringing in new patients is great, but a waste of your time and energy if you can’t retain most of them and turn them into wellness care patients so I’ll show you how to do both better.

"So How Do I Get This Free Product?
(And Test-Drive The IAP 2.0 Program)?"

The newly revised IAP 2.0 program launched Tuesday, May 5th at 1 PM EST, and the doors are now closed. The reason I only held it open for 1 week is because once everyone signed up there’s a bunch of behind the scenes work that needed to take place like setting up user names and passwords, making sure everyone who bought got what they ordered, and more. I'm working through that and once the smoke clears, I will probably re-open the program.

If you have any questions, please don’t hesitate to contact me. The best way is through email, and you can E-mail here.

To Your Success,
Eric Osansky, D.C.

P.S. Oh yeah, make sure you get on the Waiting List below, so you can receive word as soon as the program re-opens.